Efforts to rebrand APC

Efforts to rebrand APC “Indeed, while the progressives are enamoured of change, the conservatives find it difficult to embrace it. That is the current reality in the deliberate effort to rebrand the APC. “Again, we were not, in the least, deluded that the process of rebranding or rewriting the narrative of the four-year-old party would be easy. What we are witnessing in the APC today is Comrade Oshiomhole’s adroit management of the strains and pains that accompany the birth of a resuscitated governing party. “The leadership provided in the recently-held primary elections, and the large-scale integrity of the processes are developments that should hence serve as exemplars in the administration of governing parties. “Indeed, the message therein is very clear that the party, and not pseudo political empires in the states, has the power to superintend the primary elections for the nomination of the party’s candidates in the general election. “While the party will not surrender its functions, which are constitutionally circumscribed, to any other entities, it will always be ready to moderate the divergent tendencies and mediate the disparate political camps in the interest of party cohesion.

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